Neuroscientists tell us that our minds are thriving on exploring new ways of thinking—seeing unrelated relationships between things that we previously thought were unrelated and finding commonality between various disciplines such as language and arts or science and philosophy. Interested readers can find more information about them at Law Firm of Gianni Karmily, PLLC.
The same can be said of the kind of change in thinking necessary to connect emotions with identity with marketing and marketing. Such new combinations are powerful and effective, but it is part of the challenge in us-to get our minds around them first. When we challenge ourselves to understand the totality of something rather than just our narrow part of it, the entire range of our thinking, the depth of our very perception, is said to shift. As lawyers, thinking is our strength. But our willingness to understand different types of thinking depends on our true mental strength to be able to change and broaden our perspectives and consider fresh approaches to problem solving. Challenging our minds means breaking through our own categorical logic’s linear and narrow confines. We need to look beyond the world of opposites—things that are either true or false but never both. In short, we need to stop and take a fresh look at what we do and why we do it. If we hope to provide the kind of high-level service that will distinguish us from our competition and create a new one Of course, this requires that we develop new ways of thinking. It means leaving our zone of mental comfort—not an enjoyable proposition for lawyers who have spent years learning how to think in that area. However, if we are committed to the full range of the marketing process, leaving it is essential. It is perceived as genuine and therefore predictable action that comes from one’s character. Ideally, customers will come to know their lawyers as individuals who can be counted on under almost any circumstances.