Email marketing is the act of transmitting a commercial message, usually in the form of an unsolicited commercial message to a targeted group of individuals. In its most broad sense, email marketing encompasses every commercial email that is sent to a prospective or existing customer.
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However, it does not encompass all commercial email messages; some are deemed “personal” email messages that relate to an individual user or their interests. It also does not encompass promotional email messages such as those used to announce products, services, contests, and news. It does not encompass spamming either. In its most simple form, email marketing simply refers to the use of email to transmit advertisements, solicit donations, solicit sales or just sell.
With this said, email marketing campaigns can be tracked via numerous different methods. The most common method is through the tracking of open rates, click-throughs on ads, and other metrics provided by analytics. More specifically, analytics can be utilized through the tracking of campaign parameters such as opening rates, click-throughs, and open rates for particular types of advertisements, and the campaign as a whole. Typically, tracking will include the identifying of unique subscribers, subscriber attrition rate, landing pages, subscriber bounce rate, and other metrics that allow marketers to track specific campaigns. There are also third-party tools that focus on email marketing such as optin forms, reporting tools, and other analytical and monitoring tools.
Email marketing emails are an extremely cost effective way to communicate with potential clients and customers. A properly implemented marketing campaign can lead to greater conversions, and greater revenue from inbound traffic. But in order for a campaign to be effective, it must be carefully planned and implemented from the ground up. Using an effective way to market and track your campaigns will help to make sure that your results are on target.