Is it possible to make good sales with a bad website design and poor SEO? And marketing guru Dr. Kotler has difficulty with this. Five Channels Marketing has some nice tips on this. The concept, which is original and fabulous, comes first, followed by SEO, and finally the marketing campaign. The context reference is the key to success in each of these three phases, as well as in the overall project. This means that you can still have the idea of what you’re going to do in the other two areas (say, SEO and marketing) in the back of your mind (or closer) while you’re focused on the first one (web design).
It all boils down to the power of attraction.
Even if you just read one book on web design, SEO, or Internet marketing, you will get lost in the information and endless choices offered. Don’t be concerned; try to see the forest for the trees: it’s all about the appeal. Your site is begging to be noticed among the hundreds of thousands of others on the internet, to attract the attention of Internet users, with its sparkling web design. With meticulous SEO, you’re attempting to increase site traffic by seducing search engines and more tourists to visit the site more often and stay longer.
The clever marketing strategy’s ultimate goal is conversion, which involves using various tempting tricks and manipulations to convert the tourist into a consumer. Isn’t it all a matter of attraction? And you, as a dependable and resourceful web partner, are the foundation of attraction.
What is the most effective way to do this?
If we are genuinely competent and truthful, we must admit that glossy advertisements and witty widgets alone will not be enough to resolve natural consumer concern; instead, you must concentrate on the true value of your goods and unparalleled service, and treat your customers equally and with respect. Often put yourself in the shoes of the customer to see what they are expecting to see, what they like and hate, where they like to spend their online time, what their shopping habits are, and so on; then strive to make them feel at ease and confident, and solve their problems rather than yours. Do not sell drills, but rather a simple way to make holes, as the guru advises.
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