If you are a new author and haven’t yet begun your book marketing campaign, it is time to get to work! This is especially true if your book is still in the developmental stages. For established authors, it’s a never ending learning process. Here are a few of my favorite tips for optimizing your marketing plan. If you are looking for more tips, check out http://futureperfectpublishing.com/2008/02/15/managing-your-book-marketing-portfolio/

When managing your book marketing efforts, it’s important to remain open-minded. Keep track of any successes and setbacks, but don’t become discouraged if no one seems to be buying your books. It’s also important to remember that marketing books by volume rarely brings great profits.

Book marketing is challenging but can be highly lucrative if you have a well-developed marketing plan. Don’t let your success with one or two marketing campaigns define you as an author. Many successful authors continue to create new works, even when their previous works are showing signs of stalling. solid relationship with your readers so that they continue to support your work.